Usability of digital wallets and e-commerce growth: Evidence from poultry shops in Huancayo, Peru

This study explores how the usability of digital wallets affects the growth of e-commerce in poultry shops in the Huancayo district of Peru. The general hypothesis states that the usability of digital wallets significantly impacts the growth of e-commerce in this sector. The methodology used combines the general scientific method with the specific hypothetical-deductive method. A non-experimental and cross-sectional design is used. The research is explanatory in nature, seeking to establish causal relationships between variables. To collect data, a survey was conducted on a probability sample of 385 customers in 112 poultry shops in Huancayo that use digital wallets. The sampling technique was simple random, and data were collected using an attitude scale designed to measure user attitudes and opinions. Results: The usability of digital wallets positively impacts e-commerce, with a correlation coefficient of 0.76 (p < 0.01), indicating a strong and significant relationship. The effectiveness of digital wallets in e-commerce growth is evidenced by a regression coefficient of 0.68 (p < 0.01), suggesting a significant effect on online sales. The efficiency of digital wallets shows a coefficient of 0.62 (p < 0.05), indicating a notable improvement in transaction time and payment accuracy. Customer satisfaction with digital wallets has a coefficient of 0.74 (p < 0.01), reflecting an overall positive experience with these payment tools.