An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Mariana Marinho Martins, Erick Saldaña, Juan D. Rios-Mera, Carmen J. Contreras-Castillo

Resultado de la investigación: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.

Idioma originalInglés
Título de la publicación alojadaSensory Analysis for the Development of Meat Products
Subtítulo de la publicación alojadaMethodological Aspects and Practical Applications
EditorialElsevier
Páginas197-205
Número de páginas9
ISBN (versión digital)9780128228326
ISBN (versión impresa)9780323903189
DOI
EstadoPublicada - 28 ene. 2022

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