An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Mariana Marinho Martins; Erick Saldaña; Juan D. Rios-Mera; Carmen J. Contreras-Castillo

doi:10.1016/B978-0-12-822832-6.00012-6

An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Mariana Marinho Martins, Erick Saldaña, Juan D. Rios-Mera, Carmen J. Contreras-Castillo

INGENIERÍA PESQUERA Y DE ALIMENTOS

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

Resumen

Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.

Idioma original	Inglés
Título de la publicación alojada	Sensory Analysis for the Development of Meat Products
Subtítulo de la publicación alojada	Methodological Aspects and Practical Applications
Editorial	Elsevier
Páginas	197-205
Número de páginas	9
ISBN (versión digital)	9780128228326
ISBN (versión impresa)	9780323903189
DOI	https://doi.org/10.1016/B978-0-12-822832-6.00012-6
Estado	Publicada - 28 ene. 2022

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An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science. / Martins, Mariana Marinho; Saldaña, Erick; Rios-Mera, Juan D. et al.
Sensory Analysis for the Development of Meat Products: Methodological Aspects and Practical Applications. Elsevier, 2022. p. 197-205.

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

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T1 - An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

AU - Martins, Mariana Marinho

AU - Saldaña, Erick

AU - Rios-Mera, Juan D.

AU - Contreras-Castillo, Carmen J.

PY - 2022/1/28

Y1 - 2022/1/28

N2 - Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.

AB - Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.

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KW - Emotion

KW - Meat

KW - Meat products

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BT - Sensory Analysis for the Development of Meat Products

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An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

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