IMPORTANCIA DE LA COMUNICACIÓN DIGITAL Y EL CONSUMIDOR PERUANO La comunicación entre empresa y consumidor

Flor Lavanda Reyes; Mario Gustavo Reyes Mejía; Rosa Ruiz Reyes; Luis Castillo Samanamud; Julia Luzmila Reyes Ruiz

doi:10.37467/revvisual.v9.3564

IMPORTANCIA DE LA COMUNICACIÓN DIGITAL Y EL CONSUMIDOR PERUANO La comunicación entre empresa y consumidor

Translated title of the contribution: Importance of digital communication and the peruvian consumer. Communication between company and consumer

Universidad Nacional "San Luis Gonzaga" de Ica

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important.

Translated title of the contribution	Importance of digital communication and the peruvian consumer. Communication between company and consumer
Original language	Spanish
Journal	VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura
Volume	9
Issue number	Monographic
DOIs	https://doi.org/10.37467/revvisual.v9.3564
State	Published - 2022

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10.37467/revvisual.v9.3564

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title = "IMPORTANCIA DE LA COMUNICACI{\'O}N DIGITAL Y EL CONSUMIDOR PERUANO La comunicaci{\'o}n entre empresa y consumidor",

abstract = "Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80\% use a social network; 75\% look for information on digital platforms and 68\% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important.",

keywords = "Business communication, Digital communication, Digital consumer, Digital tools, Peruvian company, Shopping behaviour, Social media",

author = "Reyes, \{Flor Lavanda\} and Mej{\'i}a, \{Mario Gustavo Reyes\} and Reyes, \{Rosa Ruiz\} and Samanamud, \{Luis Castillo\} and Ruiz, \{Julia Luzmila Reyes\}",

note = "Publisher Copyright: {\textcopyright} GKA Ediciones, authors.",

year = "2022",

doi = "10.37467/revvisual.v9.3564",

language = "Espa{\~n}ol",

volume = "9",

journal = "VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura ",

issn = "2695-9631",

number = "Monographic",

}

IMPORTANCIA DE LA COMUNICACIÓN DIGITAL Y EL CONSUMIDOR PERUANO La comunicación entre empresa y consumidor. / Reyes, Flor Lavanda ; Mejía, Mario Gustavo Reyes ; Reyes, Rosa Ruiz et al.
In: VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura , Vol. 9, No. Monographic, 2022.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - IMPORTANCIA DE LA COMUNICACIÓN DIGITAL Y EL CONSUMIDOR PERUANO La comunicación entre empresa y consumidor

AU - Reyes, Flor Lavanda

AU - Mejía, Mario Gustavo Reyes

AU - Reyes, Rosa Ruiz

AU - Samanamud, Luis Castillo

AU - Ruiz, Julia Luzmila Reyes

N1 - Publisher Copyright: © GKA Ediciones, authors.

PY - 2022

Y1 - 2022

N2 - Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important.

AB - Peruvian companies, through digital tools, share their products with consumers. The research pursued the objective of identify how the digital communication of companies influences the purchasing behavior of Peruvian consumers. A virtual survey was applied to a sample of 240 consumers. Significant results: 80% use a social network; 75% look for information on digital platforms and 68% maintain communication through digital media. Conclusions: the digital communication of companies directly influences the purchasing behavior of Peruvian consumers and consumers consider the digital presence of companies to be important.

KW - Business communication

KW - Digital communication

KW - Digital consumer

KW - Digital tools

KW - Peruvian company

KW - Shopping behaviour

KW - Social media

UR - https://www.scopus.com/pages/publications/85141415168

U2 - 10.37467/revvisual.v9.3564

DO - 10.37467/revvisual.v9.3564

M3 - Artículo

AN - SCOPUS:85141415168

SN - 2695-9631

VL - 9

JO - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

JF - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

IS - Monographic

ER -

IMPORTANCIA DE LA COMUNICACIÓN DIGITAL Y EL CONSUMIDOR PERUANO La comunicación entre empresa y consumidor

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