Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.
|Title of host publication||Sensory Analysis for the Development of Meat Products|
|Subtitle of host publication||Methodological Aspects and Practical Applications|
|Number of pages||9|
|State||Published - 28 Jan 2022|
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- Meat products