An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Mariana Marinho Martins, Erick Saldaña, Juan D. Rios-Mera, Carmen J. Contreras-Castillo

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.

Original languageEnglish
Title of host publicationSensory Analysis for the Development of Meat Products
Subtitle of host publicationMethodological Aspects and Practical Applications
PublisherElsevier
Pages197-205
Number of pages9
ISBN (Electronic)9780128228326
ISBN (Print)9780323903189
DOIs
StatePublished - 28 Jan 2022

Bibliographical note

Publisher Copyright:
© 2022 Elsevier Inc. All rights reserved.

Keywords

  • Consumer
  • Emotion
  • Meat
  • Meat products
  • Sensory

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