An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Mariana Marinho Martins; Erick Saldaña; Juan D. Rios-Mera; Carmen J. Contreras-Castillo

doi:10.1016/B978-0-12-822832-6.00012-6

An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Mariana Marinho Martins, Erick Saldaña, Juan D. Rios-Mera, Carmen J. Contreras-Castillo

INGENIERÍA PESQUERA Y DE ALIMENTOS

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Market products are becoming more and more competitive, understanding the drivers of linking that going beyond sensory attributes and understanding the emotions involved in the consumption of a product help in product development, marketing, and sales actions to drive product differentiation. This chapter provides an overview of the study of emotions applied to meat products and practical aspects of applying a self-report questionnaire using the RATA methodology.

Original language	English
Title of host publication	Sensory Analysis for the Development of Meat Products
Subtitle of host publication	Methodological Aspects and Practical Applications
Publisher	Elsevier
Pages	197-205
Number of pages	9
ISBN (Electronic)	9780128228326
ISBN (Print)	9780323903189
DOIs	https://doi.org/10.1016/B978-0-12-822832-6.00012-6
State	Published - 28 Jan 2022

Bibliographical note

Publisher Copyright:
© 2022 Elsevier Inc. All rights reserved.

Keywords

Consumer
Emotion
Meat
Meat products
Sensory

Access to Document

10.1016/B978-0-12-822832-6.00012-6

Cite this

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An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science. / Martins, Mariana Marinho; Saldaña, Erick; Rios-Mera, Juan D. et al.
Sensory Analysis for the Development of Meat Products: Methodological Aspects and Practical Applications. Elsevier, 2022. p. 197-205.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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An emotional approach to beef evaluation by Brazilian consumers using sensory and consumer science

Abstract

Bibliographical note

Keywords

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